Branding

The Journal

Magnetically Charged Ideas From The Front Line.

brand naming
3O / November 2O22 in Branding

Brand Naming: Discovering Brand Names That Stick

Your brand’s name can be one of many persuasive elements for providing a memorable experience. Let’s take a look at the history of brand naming.

by Derek Hales — 10 min read
measure brand awareness
25 / September 2O22 in Branding

Top-of-mind Over Matter: How to Measure Brand Awareness

We’re here to help demystify how and why to measure brand awareness for anyone in a leadership, sales, or marketing role.

by Trey Evans — 14 min read
charting branding course
24 / November 2O2O in Branding

Charting Your Course in the Treacherous Seas of Branding

Branding is the invisible something that guides all business, marketing, and creative decisions

by Dave Korinek — 6 min read
brand partnerships
O9 / July 2O19 in Branding

How to Find and Build Valuable Brand Partnerships

Brand partnerships are a unique method for reaching new audiences, especially if the values of your partner align with your brand values and True North.

by Jake Tyler — 6 min read
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